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Discover how earning trust and building your reputation is the new 'online'...
Chris Anderson, author of ‘Free – The Future of Price’ and Chris Brogan‘Trust Agents’ both highlight that the major currency of the internet (due to the advance of the social web) is fast becoming non...
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8 tips on how to re-engage your inactive email subscribers
What are your average email open rates? 10%? 30%? 50%?Whatever they are, and the average for most organisations is around 21%, there is still a large group of people who are not opening and reading...
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How you may be losing your followers trust by tweeting adverts
So slowly we are beginning to see 'advert tweets' and companies that promise you money for tweeting relevant adverts to your followers. Now I don’t know about you, but I am finding this a rather...
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Twitter and social media - Marketing or customer service?
On Tuesday night I attended a lively media140 event where people from agencies, commercial companies and a few brave souls from the voluntary sector met up to discuss the role of twitter and social...
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How social networks are enabling us to create a true dialogue with our...
In my blog post last week I highlighted how we organisations increasingly need to be interacting in a dialogue with our customers and supporters. Twitter and social networks are ideal for achieving...
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Twitter: The Halo effect of your marketing strategy
Over the past week or so I have been to a number of social media events; from the social media workshop with Steve Bridger and Euan Semple at our very own Annual conference; social media for membership...
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How integrating your marketing will lift response to your acquisition campaigns
Depending on which blog posts or industry experts you listen to, it seems one marketing channel is always being heralded over another in terms of driving direct response and ROI.When email came along,...
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Cuts in marketing budget? Find out what you should be spending time and money...
When organisations are faced with having to make cuts to their expenditure spend, quite often one of the first things to get the chop is the 'marketing budget'. Rather than being seen as an important...
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Email marketing and the importance of testing
In my last post I highlighted the hierarchy of testing, paying particular attention to lists and keeping your data up to date. In this post I am going to highlight some of the aspects you should test...
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Guest post: 5 free marketing tools for charities
This is a guest blog post by Zoe Amar. Zoe is head of marketing and business development at Lasa, a charity which provides services to Shelter, Age UK, Citizens Advice Bureaux and thousands of other...
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